Quick heads up: feel free to skip to the “Wrapping Up” section at the bottom which may give you a better idea about whether or not you want to read this entire post.
These days, anytime I evaluate a company and conclude that it doesn’t have Upstart like potential, I always get a little disappointed. This is what happened here with ironSource! Although we must be realistic – I can’t create a portfolio with sufficient diversification if I only own Upstart.
What ironSource does in a few sentences:
There are two main business segments. Segment 1 (named “Sonic”) helps companies monetize/commercialize their apps. Segment 2 (named “Aura”) enables telecoms (such as Samsung and Boost Mobile) to give personalized promotions to customers at various critical points throughout the device life cycle, such as when users are first setting up their phone.